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Away Chalet

I launched Away's first ski-inspired collection with an experiential-led campaign in Aspen and London. Site-specific pop-ups offered visitors early access to The Chalet collection—along with retro-inspired slope accessories, never-before-seen limited edition products and Away's core lineup of travel products. Brand extensions included a social media takeover, influencer partnerships and community-based events. 

Brand Strategy, Experiential 

Agency: the Projects

Role: Experiential Marketing Director (client)

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