I launched Away's first ski-inspired collection with an experiential-led campaign in Aspen and London. Site-specific pop-ups offered visitors early access to The Chalet collection—along with retro-inspired slope accessories, never-before-seen limited edition products and Away's core lineup of travel products. Brand extensions included a social media takeover, influencer partnerships and community-based events.
Brand Strategy, Experiential
Agency: the Projects
Role: Experiential Marketing Director (client)