We worked with Levi’s Made & Crafted for four seasons to collaborate with arts and culture publications on campaign and editorial content for their collections. Working with titles such as Bad Day, Junk Magazine, Wilder Quarterly, and Wax, we created limited-edition publications that served as both a collection lookbook and a magazine. Each issue elaborated on the line’s seasonal inspiration through product photography, interviews, photo stories and more. We also created engaging digital experiences, social media content, retail window designs, curated installations, and in-store events. Lookbooks were launched at the New York Art Book Fair, LA Art Book Fair and more. Each time they drew a large crowd of art and fashion leaders.
Print, Experiential, Content, Social, Partnerships
Agency: Imprint Projects
Role: Account Manager