To celebrate GE's sponsorship of the 2012 Olympics, we built a GE Works Centre at the German Gymnasium in King's Cross, London. The GE Works Centre served as an immersive environment hosting special events, presentations, game viewings, executive meetings and also included an interactive product gallery highlighting GE's latest technologies. I worked with a wide range of GE businesses to research and curate interactive experiences that represented the full breadth of the brand. These experiences took form as a high definition LED mesh on the building's exterior, scaled models of machines, multi-touch surfaces, a holographic projection, custom furnishings, exhibition displays and walls, a reception, a cafe/bar, lighting, and sound design.