I led a 3-year global brand platform that aimed to reinvigorate the public's interest in invention, innovation, and manufacturing.
GE Garages were equipped with the latest laser cutters, 3D printers, injection molders, cnc mills, and other manufacturing tools. Visitors were invited to participate in talks, hands-on workshops, and public works projects with collaborators such as MIT Media Lab, TechShop, Skillshare, Quirky, littleBits, MakerBot, Inventables, Autodesk, and more.
Activations took place in New York, Boston, Washington DC, and Chicago.
Agency: Sub Rosa
Role: Project Manager