To celebrate our first ski-inspired collection, Away produced site-specific pop-ups in Aspen and London. Visitors had exclusive early access to The Chalet collection—the brand’s modern take on retro slope essentials, designed with striking, vintage colors, never-before-seen limited edition products and Away's core lineup of travel products. Daily programming included complimentary food and beverage offerings, a custom O2 bar, invite-only aprés ski events and more.
Brand Strategy, Experiential
Agency: the Projects
Role: Experiential Marketing Director (client)