To launch Levi’s Revel, the brand’s new women’s collection, Levi’s partnered with influencers and bloggers from Lookbook.nu to create events in SF and LA. Each event was designed to encourage product trials and as a beauty pre-game that helps women get-ready for their night out. A photo set was created for the attendees to show off their sexy curves in Revel jeans behind a frosted screen. Make-up refresher stations, fit experts and stylists assisted ladies on their look for the evening.
Agency: Sub Rosa
Role: Producer & Project Manager