Levi's with Jacquard by Google
I worked with Google and Levi’s to launch a landmark collaboration: the Levi’s Commuter Trucker Jacket with Jacquard by Google. This product had technology woven into denim to make urban cycling safer.
Over 2+ years I led our team to develop the go-to-market strategy, design retail packaging, oversee beta-testing, commission influencer content and produce launch events for a garment that was truly a first-of-its-kind.
In total, the launch garnered 2.9 billion press impressions and 10M+ social media impressions, and drew max capacity crowds at SXSW and retail launches in LA, NYC and Boston.
Brand Strategy, Experiential, Content
Agency: Imprint Projects
Role: Account Director / Executive Producer